Ginger Conlon, chief editor and content strategist at MKTGinsight, is an award-winning editorial and content management leader with expertise across channels, including print, digital, and events. Ginger was honored with a Silver Apple lifetime achievement award in marketing from DMCNY. She was cited as a “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar, and as a “Top 25 CRM Influencers You Should Be Following” by Zoho.
Ginger has covered marketing, sales, and customer service strategies and technologies since starting her journalism career more than 25 years ago. She is currently president of the New York chapter of the American Society of Business Publications Editors (ASBPE) and leads the Customer Experience Professionals Association’s (CXPA) NYC Local Networking Group. Ginger is also an advisor on the Environmental Defense Fund’s Digital Advisory Council.
She most recently served as editor-in-chief of Direct Marketing News, where she developed and directed its editorial vision and content strategy across all communications platforms. This includes a print publication, supplements, digital content, e-newsletters, custom publishing, and live events.
Prior to joining DMN, Ginger was editorial director of 1to1 Media and its award-winning publications, 1to1 Magazine and Customer Strategist journal. Previously, Ginger served as editor-in-chief of CRM magazine. Prior to that, she was managing editor, technology editor, and Web supervisor for Sales & Marketing Management magazine. In addition, Ginger has contributed to several business books, including Capitalizing on the Voice of the Customer, CyberSelling, and the online chapters of CRM at the Speed of Light, 4th Edition. She has also worked as a business book editor for such authors as Lior Arussy, Jay Conrad Levinson, and George Colombo. Ginger is a founding member of CXPA and inaugural member of its board of directors. She is graduate of Penn State.
Topic areas: customer experience, content marketing, sales and marketing strategy, CRM, social marketing, customer engagement and loyalty
Journalism areas: editorial strategy, ideation, reporting, writing, editing
Presentation areas: emcee, speaker, panel moderator, webcasts
Contact: firstname.lastname@example.org; 646-453-6699
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