A Selection of Content by or Featuring Ginger Conlon From Around the Web
MKTGinsight: Ginger is chief editor of this distinctive B2B publication, which prepares marketers to take charge of the staggering changes in customer experience, data analytics, and marketing technology.
How to Stretch Your Small Business Marketing Budget: In a Q&A with PlanItPDQ’s Alison Harris, Ginger discusses why data is vital to success despite company size, her favorite marketing hack, and more.
Be Your Own Marketers: Top Strategies for B2B Editors: In this Q&A, Ginger provides a preview of “Top Strategies B2B Editors Can Learn From Content Marketers,” her presentation at ASBPE’s 2017 National Conference. Topics include analytics, social, and multi-platform distribution.
Pull These 6 Triggers for Sales and Marketing Collaboration: This guest post for Criteria for Success examines six ways to build an alliance between marketing and sales that will sync processes, boost morale, and drive revenue.
65% of Tech Firms Consider Service as a Profit Center: This guest post for CRMI discusses Service Strategies‘ “Service Industry Outlook: 2017 Research Report,” which finds that most tech company executives are bullish on the benefits of providing stellar service.
The Coming IoT Tsunami Will Redefine Customer Engagement: In this guest blog for RedPoint Global, Ginger presents six considerations for marketers planning how their organization can optimize customer engagement through IoT.
Yescalate 2016: As emcee of Yes Lifecycle Marketing’s annual customer conference, Ginger moderated several panel discussions, including Using Innovative Technology to Drive Results (featuring Domino’s, Popsugar, and Infogroup), Creating a Consistent Customer Experience Across Multiple Marketing Channels (featuring West Marine, Silver Star Brands, and Honeywell), The Blurred Line Between B2B and B2C Marketing (featuring Honeywell, Union Privilege, and Silver Rock Consulting), and The Lifecycle Journey in the Age of the Customer (featuring Pep Boys, Sharecare, and Rodale).
Three “Lies” That Plague B2B Businesses – Part 3: Nine industry insiders share their views whether today’s marketing and sales are actually aligned. Let’s just say: There’s work to be done…
Three “Lies” That Plague B2B Businesses – Part 2: Industry insiders share their views on how much truth there is to the estimation that prospects are about 60% through the purchase process before engaging a salesperson.
Three “Lies” That Plague B2B Businesses – Part 1: Nine industry insiders share their opinion on whether cold calling is dead. (Spoiler alert: Ginger says it’s still alive and well.)
DisrupTV, episode 16: Cohosts R “Ray” Wang of Constellation Research and Vala Afshar of Salesforce discuss the hot topics of the week with Ginger. (Full episode also features Scott Brinker of ion interactive and Mayur Gupta of Healthgrades.)
Samsung’s Mobile Marketing Innovation: How Samsung’s efforts to integrate real-time marketing into an engagement campaign led to award-winning results.
Using Segmentation and Big Data to Target Different Markets: In this interview with MarketingSherpa Director of Editorial Content Daniel Burstein, Ginger discusses how to use big data to market strategically.
8 Industry Heavyweights Weigh in on Content Engagement: This interactive eBook provides advice on ways to make content engaging to customers and prospects.
Innovative Marketing Tips to Make Your Business Sizzle: Ginger discusses personalization in Chapter 4 of this eBook on marketing strategies.
Why Marketers Should Care About Customer Experience: In this brief video Ginger responds to a query on why customer experience is worth marketers’ attention.
Today’s Marketers Talk More About a Holistic View of the Customer: An interview on customer relationship, social, and content marketing strategies.
Direct Mail Delivers: Strategies for Participating in the Value Chain: In this webcast Ginger discusses the impact of direct mail in the marketing mix.
My CRM Is Nothing More Than a Rolodex. Help!: This TrustRadius article quotes numerous other CRM experts on how to get the most from CRM software.
Where is Marketing Going, and Growing, in 2015? PointClear CEO Dan McDade and Ginger discuss 2015 marketing trends.
What Are Your B2B Marketing Predictions for 2015? 20 thought leaders share their outlook for 2015.
Sales and Marketing—Stop Blaming, Start Partnering: This article asserts that sales and marketing do get along…in organizations that encourage collaboration.
Trustability & Your Customers’ Voice: In this PowerViews video PointClear CEO Dan McDade and Ginger discuss why trustworthiness has become a hot-button issue for business leaders.
CRM From an Editor’s Perspective: A discussion of the challenges and changes the customer management industry faces.
Why the Future of VOC Looks So Bright: In an article featured in the book Capitalizing on the Voice of the Customer, Ginger shares her views on the potential of voice of the customer initiatives. (Registration for download required.)
A Guide to Influence(rs): CRM industry heavyweight Paul Greenberg lists the people he considers to be CRM influencers, citing Ginger among the media influencers.
The Compensation Conundrum: This guest post discusses how compensation can help bridge the divide between sales and marketing.
Content Opens the Door to Opportunity: Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
For Patagonia, Timing Is Everything: The outdoor clothing company emails when customers are most likely to click. As a result, unique clicks jumped 9.8% and opens increased an aggregated 3.7%
Why All the Buzz About Context: Contextual marketing today entails using a customer’s real-time data to deliver content, a message, or an offer in the context of the moment.
What Marketing Approach Will Be Critical to Master in 2015? Experts recommend where marketers should focus their learning in 2015—everything from mobile to predictive analytics and from integration to partnership make the list.