Daniel Birnbaum is on a mission to save the world from plastic. Fortunately, as chief executive of SodaStream, he is in a position to take action that has real impact.
One significant step the company is taking is the release today (13 November) of ‘It’s time for a change,’ a new campaign asking people to stop using single-use plastic bottles, as well as bags, cups, plates, straws—items consumers either don’t need or can easily replace with a more planet-friendly option.
Ginger Conlon 