One of the many reasons I enjoy attending conferences is the people. The attendees give you insight into the issues, opportunities, and challenges they face. The speakers provide food for thought that helps to sate attendees’ appetite for the information they need to harness opportunities and overcome challenges.

As emcee of Yes Lifecycle Marketing’s inaugural customer summit, Yescalate 2016, I had the opportunity to speak with many of the attendees and, of course, listen intently to a bevy of insightful presenters. Below is a summary of my favorite advice and insights from the conference. Click the cover image to view the PDF.