Investors are bullish on Angi Homeservices. The firm has delivered 17.80% earnings per share growth and 35.70% revenue growth over the past five years, according to Auburn Digest. A big driver of that growth: a marketing strategy that repositioned former adversaries — HomeAdvisor, Angie’s List, and Handy, which compete for customers who are looking for contractors they can trust with home improvement projects — giving them a new, common competitor to unite against.
An emotional connection with a brand can be a powerful motivator. In fact, brands considered to be the “most intimate” in the US outperform other companies in the S&P 500 and Fortune 500 lists in terms of revenue and profit, according to research from agency MBLM.
Who are those most intimate brands?