Marketers strive to help brands build the powerful emotional bonds that underlie long-term customer loyalty. The COVID-19 pandemic has disrupted those efforts for some and emboldened them for others. MBLM sought to uncover which brands have retained the strongest emotional bonds as 2020 has unfolded.Continue reading
Investors are bullish on Angi Homeservices. The firm has delivered 17.80% earnings per share growth and 35.70% revenue growth over the past five years, according to Auburn Digest. A big driver of that growth: a marketing strategy that repositioned former adversaries — HomeAdvisor, Angie’s List, and Handy, which compete for customers who are looking for contractors they can trust with home improvement projects — giving them a new, common competitor to unite against.
An emotional connection with a brand can be a powerful motivator. In fact, brands considered to be the “most intimate” in the US outperform other companies in the S&P 500 and Fortune 500 lists in terms of revenue and profit, according to research from agency MBLM.
Who are those most intimate brands?