Telenovelas are known for their fiery passion and drama. That same passion is playing out this upfront season, as Univision Communications and NBCUniversal’s Telemundo Enterprises battle for the attention of US Hispanic audiences and the advertisers attempting to reach them.
Over the past month I’ve read marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practioners about what to expect in the New Year. Some were fairly, well, predictable. Others were pleasantly surprising. Here are exerpts from two of my favorites: