The key performance indicators that marketers use most often to track the results of their media investments are rarely the same KPIs that those same marketers consider to be most important. This is a key finding from the ANA Media Leadership Growth Council’s study “Media KPIs That Matter.” In fact, only one KPI is in the top five of both lists.
Continue readingWhat’s Next for Data-Driven Marketers? Avoid Being “Brand Regressive”
“Marketing is nothing if not a me-too industry. Once one big company asks for a new deal, everyone else will, too.”
LiveRamp chief executive officer Scott Howe made that assertion during an intimate press breakfast at the identity resolution vendor’s customer conference, RampUp 2019. Howe also made several predictions, based on where technology and the largest advertisers are headed:
Ginger Conlon 