Among the 21 technologies represented in the Gartner Hype Cycle for Digital Marketing 2020, nearly half are mired in the Trough of Disillusionment. They include account-based marketing platforms, AI for marketing, customer data platforms, and personalization engines. There could be a big shift in 2021, however, as most of the tools in the Trough should start making their way to or through the Slope of Enlightenment on their two- to five-year trip to the Plateau of Productivity.

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