As marketers struggle to outpace the competition, many find that the status quo, outdated technologies, and siloed operations internally are holding them back. In fact, one marketer who participated in the research behind the fifth edition of the Salesforce State of Marketing report released today (13 December) said, “We’re not competing against competitors; we’re competing against our past.”

It’s a competition that today’s marketers must win if they’re to triumph out in the market.

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